What is the most suitable CRM for your needs in 2024?

Pipedrive and HubSpot are two different customer relationship management (CRM) tools that help businesses meet customer needs using available data. Pipedrive focuses on sales management through visual pipelines, while HubSpot is an all-in-one platform for sales, marketing, and customer service.

Here is a comparison table of their features:

| Feature | Pipedrive | HubSpot |
| Contact and lead management | Yes | Yes |
| Email marketing | Yes | Yes |
| Sales forecasting | Yes | Yes |
| Automation | Yes | Yes |
| Reporting tools | Yes | Yes |
| Artificial intelligence tools | Sales Assistant | Chatbot, ChatSpot AI |
| E-commerce integrations | Only via Zapier | Shopify, WooCommerce, Square, SamCart, BigCommerce |
| Customer support | Email, phone, chat, community, online knowledgebase | Chat, email, community, online Help Center, phone, HubSpot Academy |
| Starting price for paid tiers* | $14.90 per user per month | $18 per month for two users |
| For more information | Visit Pipedrive | Visit HubSpot |

* Pricing is based on annual subscriptions.

In terms of pricing, Pipedrive offers five different paid plans with varying features for small teams to large enterprises. The plans range from $14.90 per user per month to $99 per user per month. HubSpot’s pricing is more complex, with options ranging from free tools to plans starting at $18 per month for two users, up to $5,000 per month for enterprise-level features.

When comparing specific features, Pipedrive excels in lead and deal management, with features such as lead generation, deal qualification, and a Smart Docs tool for generating trackable documents like proposals. HubSpot, on the other hand, wins in third-party integrations, offering direct integration with over 1,000 software and native hubs for marketing, service, content management, and operations.

HubSpot also outperforms Pipedrive in automations, offering more options for custom workflows and email automation. In terms of communication tools, HubSpot offers a wider range of channels, including built-in email, web chat, social media, SMS, and phone calls.

Additionally, HubSpot’s AI tools, including a chatbot and ChatSpot AI, provide more advanced functionality compared to Pipedrive’s Sales Assistant.

In terms of reporting and analytics, HubSpot’s AI-powered analytics and attribution reporting give it an edge over Pipedrive for tracking customer engagement, conversions, and sales performance.

Overall, choosing between Pipedrive and HubSpot depends on your specific needs. Pipedrive is a good option for sales-focused businesses with a strong emphasis on deal management, while HubSpot is a more comprehensive solution for managing sales, marketing, and customer service processes.

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