The Best 10 Storage Supplier Strategy Stories of 2023

By the start of 2023, Dell EMC had experienced growth in market share, while IBM had seen a decline in their market standing. Huawei remained strong in their position among the top storage suppliers, and Pure Storage benefited from an increase in market share. All storage suppliers adjusted their offerings to adapt to the new norm of hybrid cloud and multicloud working, cloud-native applications, containerization, and as-a-service procurement models. We examine how storage suppliers have responded to these changes in the IT landscape, including market share figures from 2022 and 2021, based on research from IDC. The following are Computer Weekly’s top 10 stories on storage suppliers in 2023:

1. Analysis of the top data storage suppliers by market share, evaluating their storage offerings, hybrid cloud strategies, containerization strategies, and flexible purchasing options.

2. In this storage profile, we explore Dell EMC, formed from the largest tech acquisition in history, and assess the company’s readiness for ubiquitous cloud operating models and as-a-service solutions.

3. This storage profile focuses on HPE, their Alletra storage refresh, and their evolution into a full-stack provider for on-premise and hybrid cloud environments through initiatives such as Greenlake.

4. Despite controversy and trading challenges, Huawei remains a significant player in the storage industry, offering enterprise-level products in file, block, object storage, and the cloud.

5. In this storage profile, we investigate NetApp, known for their expertise in file access storage, and examine how they are well-positioned for navigating a future that includes hybrid cloud, cloud-native applications, and containerization.

6. This storage profile shines a spotlight on Pure Storage, the youngest player in the array market, who enters with a robust offering in flash, hybrid cloud solutions, and consumption-based purchasing models.

7. In this storage profile, we delve into Hitachi Vantara, exploring their storage solutions, cloud offerings, targeted workloads, and endeavors in containerization and consumption-based storage purchasing models.

8. We analyze IBM’s strategic shifts towards cloud, cloud-native applications, and as-a-service offerings, aimed at reversing a long-term decline in revenues.

9. We explore the expanding range of options available for paying for storage infrastructure, ranging from upfront purchases with upgrade options to pure pay-as-you-go alternatives.

10. Container storage is a crucial yet intricate task. We examine the major storage providers in the market, observing the alignment of their methods around management platforms.

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