The western economic crisis and conflicts in Ukraine and the Middle East were overshadowed in 2023 by the hype surrounding generative AI (GenAI) in the business world.
Despite the significance of GenAI, it is important to acknowledge the challenges and opportunities it presents. The first four articles selected discuss the technology, including its applications, its potential in customer experience, and the strategies outlined by companies like SAP.
There is a growing interest in the use of generative AI tools, such as ChatGPT, which can quickly create high-quality content based on user prompts. This has led to its integration into marketing and customer retention strategies, as seen in examples like Spotify and Coca-Cola.
Sustainability remains a critical issue, and businesses are using software with data at its core to improve their performance in this area. However, there is still a lack of investment in sustainability despite the proven benefits for companies.
Staff attrition is another challenge faced by organizations, but a combination of management strategies and business applications can help improve engagement and retention rates.
Digital transformation projects continue to face high failure rates, despite their importance for businesses. Organizations need to find ways to overcome these challenges and accelerate their digital transformation efforts.
Overall, the excitement around GenAI in 2023 highlights its potential, but also the need for organizations to address the challenges and make the most of its capabilities.