Properly attributing the marketing channels that generate phone calls is essential for maximizing ROI. Call tracking software helps businesses identify where their calls are coming from, allowing them to determine which marketing strategies are effective and which ones are not. While there is an initial cost to implement call tracking software, the potential for increased revenue in the long term makes it a worthwhile investment.
Here is a comparison of some top call tracking software options:
1. CallRail: Best overall for streamlined call attribution and comprehensive tracking capabilities at an affordable price.
2. Invoca: Ideal for multi-touch attribution, using advanced AI to measure lead quality and prioritize sales opportunities.
3. WhatConverts: Great for e-commerce businesses, offering tracking for calls, chats, texts, and forms with integration options for popular e-commerce platforms.
4. CallTrackingMetrics: Best for call center call tracking with advanced lead management and call routing features.
5. Infinity: Best for omnichannel tracking, providing a holistic overview of all channels customers use to reach a business.
Each software option has its own pricing plans, features, and pros and cons to consider before making a decision. By choosing the right call tracking software, businesses can gain valuable insights into customer behavior and drive improved marketing strategies for increased revenue.
