Workers in the UK with artificial intelligence (AI) skills earn 11% more on average, even in areas where AI is automating some parts of their jobs. According to PwC’s 2025 Global AI Jobs Barometer, sectors affected by AI are seeing boosted productivity and higher wages. The study analyzed nearly a billion job ads and found that in industries most exposed to AI, salaries are rising twice as fast.
AI is changing what employers look for in candidates. It’s not just about degrees anymore; companies now seek hands-on experience with AI tools, along with skills in critical thinking and teamwork. Phillippa O’Connor, chief people officer at PwC UK, highlighted that while degrees still matter for many roles, there’s a shift towards assessing a wider range of skills and potential.
In fields heavily influenced by AI, skill requirements are changing 59% faster than in less affected areas. O’Connor pointed out that AI is transforming the job landscape—making it easier to enter some roles while demanding more advanced skills in others. Those equipped with AI skills see the benefits, with salaries growing significantly faster in these roles.
AI-exposed sectors show three times the growth in revenue per employee. The advent of large language models, like generative AI, has amplified this trend. For instance, revenue per employee in the software industry skyrocketed from a 7% growth rate between 2018 and 2022 to 27% between 2018 and 2024. Conversely, industries like mining and hospitality, which are less impacted by AI, saw a slight decline in revenue growth.
Despite this, job postings in AI-centric fields are increasing at a slower rate compared to those in lower exposure industries—a trend that’s becoming more pronounced. Umang Paw, chief technology officer at PwC UK, acknowledged the uncertainties surrounding AI’s potential. He emphasized the need for broad access to technology and training to ensure everyone reaps the rewards of AI advancements.
Paw also believes we’re entering an intelligence age where the blend of AI and technologies like real-time data analytics will lead to new industries and jobs.
