Attributes, Advantages, Disadvantages, and Pricing

Quick Facts About Nimble CRM

• Starting Price: $24.90/month
• Star Rating: 3.9/5
• Key Features:
  • Stay-in-touch functionality
  • Integration with Microsoft 365 & Google Workspace
  • Workflow templates
  • Web forms
  • Chrome extensions and mobile app

Nimble is a CRM solution designed with a strong emphasis on managing marketing and sales campaigns. It encompasses a suite of features including lead generation, contact management, interdepartmental communication, and scalable sales outreach. Nimble stands out for its seamless compatibility with Microsoft 365 and Google Workspace, along with integrations via Zapier, HubSpot, Salesforce, and FreshBooks.

While its single-tier pricing model could deter smaller businesses seeking more budget-friendly options that easily scale, the platform’s intuitive interface may compensate for those concerns based on user preferences.

Nimble CRM Pricing
Nimble offers simple pricing with just one premium plan that provides access to all CRM features—including the ability to manage up to 25,000 contacts, 2 GB of storage per seat, pipeline management, task notes, and email sequences.

• Free Trial: 14 days
• Pricing: $24.90 per user per month (billed annually) or $29.90 per user per month (billed monthly)

Key Features of Nimble CRM

• Stay-in-Touch Feature: This innovative tool within Nimble’s sales and reporting toolkit helps representatives maintain connections with new leads. Users can set automatic reminders for follow-ups at various intervals, ensuring consistent engagement with important contacts.
• Email Sequences: Recently introduced, this feature allows businesses to create tailored email campaigns aimed at nurturing leads, onboarding new customers, re-engaging dormant users, and maximizing upsell opportunities. It includes templates and tracking capabilities to enhance sales productivity.
• Workflow Templates: Nimble simplifies the CRM lifecycle with automated workflow tools. Users can select from a range of templates and customize them to align with their specific sales processes, visually tracking progress through a kanban-style board.
• Web Forms: Users can create appealing web forms for their websites or marketing materials. Responses can be tracked through graphs or lists, and any new leads captured via these forms are automatically added to the CRM.

Pros of Nimble CRM

• Advanced task management capabilities
• User-friendly interface
• Access to over 100 integrations

Cons of Nimble CRM

• No free-for-life option available
• Limited sales pipeline functionality reported by users
• Higher costs compared to more basic tools

Alternatives to Nimble CRM

*Pricing based on annual billing.

Zoho CRM
Zoho CRM is a well-regarded solution that offers comprehensive marketing automations, advanced AI features, and a holistic view of clients. Its price point and extensive feature set make it a highly competitive alternative to Nimble.

Pipedrive
Pipedrive is recognized for its robust pipeline management capabilities and customization options. Like Nimble, it lacks a free-for-life version but offers various premium plans tailored to specific industries.

HubSpot
HubSpot ranks among the leading CRM solutions, particularly noted for its marketing, sales, and support tools, alongside powerful integration options. HubSpot provides a free version that supports up to five users, appealing to businesses looking for cost-effective solutions, though it may incur higher costs at premium tiers compared to Nimble.

Review Methodology
To assess Nimble’s competitiveness as a CRM option, I utilized an in-house evaluation rubric that considers vital criteria such as cost, core features, customization, integrations, user-friendliness, and customer support. This review is informed by Nimble’s online resources, community feedback, and real user experiences, helping to highlight its key features, implementation strategies, and ideal use cases.
Criteria Breakdown:

• Cost: 25%
• Core Features: 25%
• Customizations: 15%
• Integrations: 15%
• Ease of Use: 10%
• Customer Support: 10%