Apollo vs. ZoomInfo (2024): A Comprehensive Comparison of Features and Pricing

Comparative Overview: Apollo vs. ZoomInfo

Apollo and ZoomInfo are both renowned providers of B2B databases and lead generation solutions. They excel at offering contact databases and lead sourcing tools that empower businesses to target and generate valuable leads. Each platform comes with distinct features and capabilities tailored to various subscription plans. In this comparison, we will explore the offerings of ZoomInfo and Apollo to help you determine which one aligns better with your sales and marketing objectives.

Software Highlight: ZoomInfo

While Apollo provides a free version of its software, it is primarily suited for small to medium-sized businesses needing basic email credits, lead filtering, and email writing assistance. For growing organizations seeking a more robust B2B database with sales automation and multichannel marketing capabilities, ZoomInfo is a highly recommended choice.

Head-to-Head Comparison: Apollo vs. ZoomInfo

Pricing Models: Apollo vs. ZoomInfo

Apollo offers various plans based on team size and the desired number of credits and lead exports annually:

• Free: Basic automation features along with 60 credits and 120 exports per year.
• Basic: $49/user/month for 900 credits and 12,000 exports annually.
• Professional: $79/user/month for 1,200 credits and 24,000 exports annually.
• Organization: $119/user/month for 2,400 credits and 48,000 exports annually.

For a comprehensive evaluation, refer to the full Apollo review.

ZoomInfo offers:

• SalesOS: Company insights and contact information—quote required.
• MarketingOS: Pipeline management and marketing solutions—quote required.
• TalentOS: Candidate sourcing and recruitment management—quote required.

Explore the detailed ZoomInfo review for an in-depth understanding of this provider.

Feature Analysis: Apollo vs. ZoomInfo

While both platforms offer similar core functionalities that enhance their B2B databases, there are key differences worth noting.

1. Lead Routing

   • Winner: ZoomInfo
   • Both platforms score and segment leads based on custom criteria. However, ZoomInfo provides a unique round-robin lead routing system, distributing leads among sales reps according to their workload or experience, allowing for enhanced engagement and efficiency.

2. Browser Extension

   • Winner: Tie
   • Both platforms offer browser extensions to streamline lead generation. Apollo’s Chrome extension focuses on gathering direct contact information from LinkedIn, while ZoomInfo’s extension not only provides similar data but also seamlessly integrates with various sales and marketing tools for greater automation.

3. Buyer Intent Data

   • Winner: Apollo
   • Apollo utilizes both first-party and third-party intent data to identify leads’ research behaviors, aiding sales reps in prioritizing high-value prospects. In contrast, ZoomInfo tracks intent signals through a scoring system but may not offer as granular insights.
4. Pipeline Forecasting
   • Winner: ZoomInfo
   • Pipeline forecasting is essential for sales strategies. ZoomInfo excels in leveraging historical data to create visual projections of potential leads and revenue. Apollo’s forecasting is effective but primarily focuses on real-time alerts and engagement strategies.

Pros and Cons: Apollo vs. ZoomInfo

Apollo

• Pros:

  • Offers a demo.
  • Access to over 275 million contacts.
  • Robust free tier available.
• Cons:
  • Users report occasional incomplete contact profiles.
  • International data may be inconsistent.
  • More onboarding training is requested.

ZoomInfo

• Pros:

  • Provides a 14-day free trial.
  • Identifies anonymous website visitors.
  • Supports various industries.
• Cons:
  • Pricing is not available upfront.
  • Additional costs for buyer intent data.
  • Some users experience a steep learning curve with the platform.

Choosing Between Apollo and ZoomInfo

Selecting between Apollo and ZoomInfo may be challenging since both platforms offer robust prospecting tools, data accuracy, and effective sales outreach capabilities. Pricing for ZoomInfo is customizable and not fully transparent, making direct comparisons tricky.

Consider your business size, whether you prefer open-source software, and how much you want your B2B database provider to automate. ZoomInfo is an excellent choice for those prioritizing automated sales engagement and multichannel marketing support.

Conversely, Apollo’s free tier provides a well-rounded mix of essential and advanced features, making it ideal for smaller businesses, freelancers, and consultants looking for a straightforward way to generate high-quality leads efficiently.

Review Methodology

In comparing Apollo and ZoomInfo, we assessed several categories: cost, core features, analytics, customer support, and industry standards. We meticulously reviewed product pages for detailed information and consulted real customer reviews for their insights.